For a website, email campaign or any type of digital marketing, attention to detail can make the difference between making a sale, logging a lead, gaining a fan….or losing a client. In other words, when it comes to the digital presence of a business, everything matters.
But is your designer up to date on the latest tech that could render that new design obsolete? Are you sure the CTA button in your marketing email is rendering in Gmail? Though everything seems right in the latest version of Chrome on your office computer, is it working on the old version of Internet Explorer your client is still using? Is it legible on an Android mobile device? Did you even define the test set and requirements before starting the job in the first place?
Or maybe you hired someone to develop your site 3 years ago, but time has rendered it virtually unusable on an iPhone today. With mobile internet access outstripping desktop access, you might as well not even have a website. Worse yet, you could be damaging your brand.
And let’s not forget accessibility—is your coding friendly to people with disabilities? Or even people with chubby fingers who can’t tap that BUY NOW button because it’s too tiny on a mobile device?
The reality is that crushing deadlines and the accelerating pace of technology can be overwhelming. You need to be sure that someone is minding the cross-environment usability, accessibility and functionality details.
The QA Exchange can help!